William Randall

I am a Senior Digital Journey Analyst at VyStar Credit Union, and I have been in the role since December 2022. In plain terms I analyze how members interact with the credit union digitally, on the website and in the app. I work with the product teams so they can gauge how members are using products and features, and I also look at how the credit union is growing on the digital side.

Google Analytics was new to me when I started at VyStar. I learned the tagging on the job, and now I own it, from the events we collect to the definitions product needs before a number is worth trusting. That data gets joined with BigQuery exports, MSSQL, and Azure Databricks, then reported in Power BI for the teams building the features.

The reporting work started earlier than the title. At Web.com, from March 2016 to November 2020, I was in hosting support and then technical services, still on the phones, and I built a few internal tools for the agents around me. The one that mattered was a Sales Tracker the agents ran themselves. They logged their own sales, and the tool calculated a payout from their compensation model, so that number was not a spreadsheet a manager had to rebuild by hand. I also put together a workforce tracker, an escalation generator. The call center VP recommended me for the reporting job because of those tools.

After Web.com I was at Enhanced Resource Centers, from February 2021 to December 2022, more BI developer than straight reporting analyst. The subject was mostly money collected. I ETL'd the source data into a database and views, then built the Excel reports off that.

I have also freelanced as a developer since 2010. Earlier on that was mostly Minecraft plugins. I do not chase client work right now, but I am open to it.